The blog search has certainly been drawing more traffic to my site as of late. The most interesting example of this is that the phrase joel software lists a recent review of his compendium as being the second highest link, with the actual Joel on Software page being in fourth place. Luckily, the phrase “Joel on Software” is still pointing people in the correct direction.
I think part of what makes this interesting is that google’s blog search seems to be quite transient and temporal in nature, which I think could be to its advantage in the long run, if one is to treat the blog universe much like the news universe — that is, it is an ever-changing thing, and things not regularly updated should not be considered “current” results. But, I think I have to chew on the whole thing a bit more.
In any event, as entertaining as this is for my ego, I fear this will just lead to even more blog keyword spamming, as the race intensifies to get blog search positioning just like regular search positioning. I know it’s already happening, but I feel like it can only get worse. Right now there does not seem to be a huge amount of spam infiltration through the google blog search; I wonder if it will go the way of technorati, becoming quickly and completely useless, or will google pull, well … a google, and keep things up to date, working, and useful? We can only hope…
I will say, the ability to quickly aggregate google blog searches is really nice, and quite a bit easier and more effective than what I’ve done in the past with pubsub/feedster/technorati (all of which seem over time to either stop working, become spam indundated, or repetitive). Again, we’ll hope this keeps working well. I think this all amounts to a lot of hopes for the product, which may be a little unfair.